The Nighthawks' one and only brush with a big-time record company, Mercury, came in the '80s, and ended in disaster. Wenner remembers one executive saying, "Well, this is kind of a weird album - I hear a blues song, I hear a rockabilly song, and this is kind of a soul song." Wenner replied, "Exactly! It's like... American music!."
"But the poor executive had no clue as to what to do with something he wasn't able to put in some little box and market", explains Wenner, "and we all didn't wear the same hats; we all didn't have the same cute little hairdoos." Other bands of the era had a look together - The Fabulous Thunderbirds had two tone shoes and pompadours, the Stray Cats had the hair and tattoos, and the Nighthawks had - themselves. "We looked like we all came from different jobs and just happened to find ourselves on stage together", says Wenner today. But when asked what he would do differently in marketing the band, the answer is "nothing".